Demandbase, a targeting and personalization company, announced that its marketing platform now includes the ability target specific business audiences on mobile devices. The new mobile targeting functionality adds to the company's programmatic display and retargeting solutions. It offers B2B marketers the most robust cross-channel B2B advertising solution to target specific companies wherever they are online, on any device they use.
Demandbase B2B Mobile Advertising is offered as part of a Demandbase platform subscription, using a real-time bidding (RTB) engine built to optimize B2B advertising. The platform handles more than one billion web interactions per month and is used by hundreds of large enterprises, mid-market, and fast growth companies across a variety of industries.