Demandbase, Inc., a B2B targeting and personalization company, announced it has closed a $15 million round of equity financing. Greenspring Associates, a venture-only fund-of-funds with nearly $3 billion in committed capital, led the round. The investment included participation by existing investors including Scale Venture Partners, SigmaWest, Altos Ventures, Costanoa Ventures and Adobe Systems Incorporated. The new financing will be used to help accelerate the growth of the company's advertising solutions and fund additional innovations slated for release in 2014.
In 2013, the volume of web interactions managed by Demandbase's cloud-based platform nearly tripled to more than 10 billion through connectors into over 30 leading marketing solutions, including technologies from Adobe, Salesforce, Oracle, and Marketo. By combining adtech with common marketing technology solutions, Demandbase's platform makes it possible for B2B marketers to serve ads to business audiences and target accounts across the web and then personalize experiences on their website.