Demand Media, a "content-farm" that uses thousands of freelance writers and editors to generate content for sites such as eHow.com, has reportedly decided to lessen its pace, according to an email the company sent to its staff. The email told Demand Media's writers, who are responsible for producing more than 3 million articles on eHow in just a few years, that in order to prevent redundancy, fewer assignments would be doled out from now on.
Previously the bulk of work was focused on how-to articles, but the email said Demand planned to devote attention to different forms of content, including multimedia and longer feature stories, for Demand's other properties, which include typeF.com and LIVESTRONG.com. While Demand admits that some freelancers will be cut as the company takes on a new strategy, it says the new approach will also offer ways for writers to gain exposure on the site.
See our blog post for more information.
With the proliferation of search-oriented online content providers such as AOL, Yahoo!, Demand Media, and About.com, internet users are increasingly likely to find that most of the general searches they do return results from these SEO-oriented content creators and so-called "content farms". Whether this is a good or a bad thing from the user perspective remains to be seen—and opinions vary. But from general tactics, to long tail search and universal search strategies, SEO remains critical to web publishers.
Somewhere between unknown, independent bloggers and traditional publishers with well-respected reputations are the sites known as content farms--websites that generate a large quantity of content specifically designed to rank high in search engine results. They range from local, content-driven sites such as AOL's Patch and Examiner.com to how-to sites such as Howcast and Demand Media's eHow.com to topic-focused sites such as Suite101 and Associated Content.