Demand Media Acquires Pluck Corporation

Mar 07, 2008

Demand Media, Inc., a social media company, announced that it has acquired Pluck Corporation, a provider of social media tools and technologies. The acquisition expands Demand Media's social media platform beyond its owned network of websites to power leading media properties and brands worldwide including Gannett/USA TODAY, Guardian Unlimited, Hearst Corporation, Fox, The Washington Post, Scotts, and Circuit City. Demand Media's social media platform features multiple social media applications such as social Q&A and a wholly-owned and rights-cleared content library of Pro Amateur text and video. All this is intended to be enhanced by Pluck's widget and API-based social media technologies.