Demand Media Acquires IndieClick, Extends Google Deal

Aug 11, 2011

      Bookmark and Share


Content creator and publisher Demand Media announced the acquisition of the Indieclick ad network, which serves ads to a wide variety of independent and alternative blogs. The company will also be extending its ad-serving deal with Google, which it hopes to use to boost its ad revenue and inventory.

Demand Media, which launched an IPO in January, is a content network that runs a variety of sites such as Cracked and eHow. The company was founded in 2006 by former Myspace chairman Richard Rosenblatt.