Delivra Introduces New E-Commerce Software Package, Integrations with Latest Platform Update

May 31, 2016

Email marketing software provider Delivra has unveiled a new software package dedicated to e-commerce marketing automation, and centered on integrations with Magento, Shopify, and WooCommerce. Delivra Commerce represents a robust solution allowing for advanced post-purchase and shopping cart abandonment email marketing campaigns.

Delivra's real-time shopping cart integrations aid online retailers in promoting product offerings, improving customer experiences, and remarketing to consumers all through personalized, automated email. Delivra Commerce enables users to automatically create segments based on synced purchase data from Magento and WooCommerce categories, or Shopify product types, to personalize mailings for increased revenue. Additionally, users can track revenue attribution from email to strategize future mailings and easily send abandoned cart messages to recover potential revenue and increase email marketing ROI.

Delivra Commerce also includes integrations with Google Analytics Commerce. Leveraging data from Google Analytics, this integration allows users to access key metrics such as revenue, purchases and conversion rates, all located in existing Delivra reports. Delivra has also launched a new Automation Dashboard featuring intuitive navigation for all drip campaign-related activities. A key feature is the ability to create a "flagged event" based on a purchase from a mailing, allowing users to "set and forget" automated campaigns while controlling the timing and message of commerce-related communications.

While the majority of newly released features focus on e-commerce functionality, Delivra's new automation dashboard also offers six pre-defined workflows to assist with sending more personalized emails quicker.