Cedar Fund and Eric Schmidt's Innovation Endeavors are investing $3 million in Datorama's A round. The funds will be used to support the continued development and marketing of the company's self-service cross-channel marketing analytics platform.
Datorama enables marketers and agencies to understand which marketing efforts are working and which aren't, without involving IT. Users can see the effect of each channel or event visualized through the company's platform. At the aggregate level, Datorama clients see all of their unified and normalized marketing data in one interface across all channels, including TV, social media, Search Engine Marketing (SEM), online display & video, programmatic, email, internal sales data, print, etc.