DVEO to Launch Targeted Dynamic Ad Insertion and Delivery Platform

Jul 30, 2015


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DVEO, a supplier to Telcos, cable TV, IPTV, and OTT operators, will introduce their multi-criteria targeted ad insertion platform at the International Broadcasting Convention (IBC) in Amsterdam, September 11-15. Designed for broadcasters and multi-screen pay-TV operators, the SPOTTER is DVEO's new multi-criteria advertising platform that uses content and viewer information to make decisions about the actual ads played out to any viewer.  It combines content type, consumer profile, and geolocation data by mining multiple data bases in real time. 

In addition to providing the ads, DVEO says SPOTTER can trigger "ad starts" via almost any mechanism. It supports analog cue tones or SCTE 35 triggers to insert commercial spots into Live or Stored transport streams -- plus IP messaging, scheduled, or manual triggering. Moreover, the SPOTTER can add advertisements that are inside, over, or around the video content via slices, overlays, crawl messages, alert bugs, and video "squeezes".

(dveo.com)