DMA Releases Data Breach Survival Guide, Gives Marketers Essentials

Oct 28, 2014


With companies and sensitive consumer information increasingly targeted by cyber attacks, the Direct Marketing Association (DMA) and Venable LLP released a new guide to state laws on data breach notification. The Essential Guide to Data Breach Notification is being distributed at DMA2014.

The average cost to a company to investigate and respond to a data breach is $5.9 million, according to the 2014 Cost of Data Breach Study: United States.  Published by the Ponemon Institute and sponsored by IBM, the study also reported a 15% increase in these costs over the previous year.