DECA announced the formation of a new type of digital entertainment studio. Evolving from the traditional studio model, DECA was founded to actively identify, develop, finance, market, and distribute interactive entertainment concepts and properties across the internet, as well as other emerging digital technologies and platforms. DECA has created the first hybrid production and commercial model specifically for mainstream digital entertainment. DECA's production model combines premium video, social networking, user-generated content, and community features to deliver high-quality, interactive entertainment. The commercial model is designed to provide new digital opportunities for consumers, brand advertisers, distributors, and creative talent. DECA is launching new digital entertainment properties with leading global distributors and advertisers and intends to announce these partnerships shortly. Furthermore, international investors have backed DECA's business with $5 million in Series A funding. These investors include: Mayfield Fund, General Catalyst Partners, and Atomico Investments.