Cymfony Launches Digital Consumer Insight

Jan 25, 2005

Cymfony, Inc., a provider of automated media measurement, market research, and business intelligence, has announced the launch of Digital Consumer Insight to help companies understand digital influencers. Cymfony's latest solution in the Dashboard series helps marketing, branding, research, marketing communications, and competitive intelligence professionals analyze consumer discussions, trends, and sentiment expressed in blogs, message boards, customer feedback sites, consumer emails, usenet groups, and other consumer content to gain immediate market intelligence.

Digital Consumer Insight is designed to help marketers: Monitor and be alerted of conversations about their products, including posts about features, services, problems, and preferences; Gain broader and deeper insight about how customers or prospects think about their company and competitors; Better identify new trends in customer perception of their company and its brands, as well as those of competitors; Capture more detailed and unaided consumer requirements for product design and execution; and Better manage corporate reputation in the marketplace. Digital Consumer Insight is available now. Pricing is dependent upon customizable options.

Cymfony is an automated media measurement, market research, and business intelligence company providing software and services. The Cymfony Dashboard series of solutions are used to measure, analyze, and manage global brands and understand consumer perception. Cymfony's business intelligence solutions are powered by InfoXtract technology, an information extraction and analysis engine used by the US government and intelligence agencies.