Cymfony Adds News Sources From FluentMedia To Brand Dashboard

Oct 24, 2003

FluentMedia, a content-licensing agency of Tribune Company, will augment Cymfony Inc.'s Brand Dashboard by providing business and consumer news. Brand Dashboard is a media measurement and analysis solution delivering business intelligence to marketing and communications executives. Cymfony Brand Dashboard presents media impact analysis that is designed to enable marketers to tie communications campaigns to real-time results. The application offers automated brand intelligence, message analysis, visibility metrics, and competitive comparisons across media sources. FluentMedia will provide content from sources including the Wall Street Journal, Chicago Tribune, Washington Post, Los Angeles Times, and the Economist Intelligence Unit ViewsWire, among others.  

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