Curalate and e-Spirit Partner on User Generated Content for Next Gen Commerce Experiences

Mar 28, 2019


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e-Spirit, maker of the FirstSpirit Digital Experience Platform(DXP), and Curalate, creator of the leading Social Commerce platform, are partnering to make it easier for global retailers to activate influencers and leverage their user-generated social content to sell more effectively online.

Today’s retailers need new ways to connect with and convert shoppers. This new social content + commerce-focused partnership helps retailers quickly tap into the unique content surrounding their brands and amplify it, making it easier for shoppers to go from inspiration to action. Joint customers can source and select any of that content—including influencer and user-generated images and videos—for re-use across websites and other channels, creating thumb-stopping moments that help shoppers envision how products can be used in their lives, giving them the confidence to buy and compelling them to action.

By aligning e-Spirit’s FirstSpirit hybrid headless CMS with Curalate’s UGC platform, brands can:

  • Launch influencer marketing campaigns that accelerate the path to purchase
  • Quickly source and publish user-generated content from the easy to use FirstSpirit UI
  • Continuously deliver experiences across the entire customer journey that inspire customers to action
  • Leverage their investments in powerful UGC/CMS technologies and continue to select best-of-breed solutions throughout the entire e-commerce tech stack

 


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