CrossRef, the cross-publisher reference linking service, and technology partner Atypon have announced the launch of CrossRef's new Forward Linking service. In addition to using CrossRef to create outbound links from their references, CrossRef member publishers can now retrieve "cited-by" links--links to other articles that cite their content. This new service is being offered as an optional tool to allow CrossRef members to display cited-by links in the primary content that they publish.
Several publishers, including John Wiley & Sons, the American Physical Society, Blackwell Publishing, Annual Reviews, Kluwer Academic Publishers, Institute of Physics Publishing, and the American Geophysical Union, have stated that they will participate and will complete their implementations of the new service later this year.
As part of the same functionality powered by Atypon, CrossRef is also offering a new Forward-Match feature that eliminates the need for users to query CrossRef repeatedly for citations that do not initially return a match. When a query is marked to enable alerts, the CrossRef system automatically sends an email containing the matched results once the relevant content gets registered in CrossRef.