CrossInstall Launches Opportunity Forecast Tool for Mobile Marketers

Feb 13, 2018

CrossInstall, a creator of programmatic interactive mobile ads, unveiled its Opportunity Forecast Tool (OFT). According to the company, this solution enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large-scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool claims to surface promising rate adjustments, computed directly from the advertiser's data.

Using real-time data, the Opportunity Forecast Tool predicts the volume impact of incremental increases and decreases to CPI. The tool provides recommendations and opportunities where increasing the bid by a small amount on a given feature is predicted to result in substantially more conversions.

CrossInstall says this is the first tool that forecasts using such an extensive level of granularity and accuracy. For example, for one client, the Opportunity Forecast Tool provided guidance that a 10% increase in their CPI ($0.80 to $0.88) on a meaningful publisher would lead to 121% more installs. The projected increase of 190 installs over two days yielded an actual number of 188 installs over two days.