Crescendo Content Marketing System Launches

Sep 10, 2015

Crescendo Content Marketing, a closed-loop B2B content marketing system, launched with the aim of helping marketers scale the content creation process and access actionable insights into how content is driving engagement and revenue. Built by marketers for marketers, Crescendo says it is a complete system that replaces the need for many point solutions used by today's marketers to publish, distribute, and measure the performance of content.

B2B marketers have traditionally struggled to connect the dots between marketing success and sales success. Now, Crescendo helps them create repeatable, measurable practices for creating quality content and tracking its impact through the entire buyer's journey - not just top-of-the-funnel lead generation. Integrated with Salesforce, Crescendo tracks which specific content is driving the most deals.