CoxReps Launches Gamut

Oct 02, 2014


BEST PRACTICES SERIES

CoxReps announced the launch of Gamut, a new company that combines the assets and strengths of what were formerly Cox Digital Solutions and Cox Cross Media. The new company, which is comprised of four distinct channels of solutions, was formed to offer publishers and advertisers a full spectrum of support and media solutions.

Leveraging deep-rooted expertise, technology, real-time data, and precision targeting, Gamut executes on a local, regional, and national level. The business offers a suite of capabilities and a streamlined service for publishers, advertisers, agencies, and small-to-mid sized businesses.

Gamut is comprised of four channels of solutions, which include:

  • Programmatic+: Enables publishers to maximize yield for their display, mobile, and video inventory with a real-time pricing (RTP) engine, and delivers access to high-quality inventory and superior cross-channel audiences for advertisers.
  • Reps+: Offers guidance on a full campaign lifecycle, working to identify the right audience, digital media mix, and platforms to drive peak performance.
  • Reach+: Provides a wholesale product for publishers to deliver expanded access to audiences, generating more advertising revenue while extending the magnitude and frequency of cross-channel campaigns.
  • CrossMedia+: Delivers custom solutions for integrated, multi-market, television-driven campaigns, complemented by digital solutions.

(gamut.media)