Covario, Inc. and Kenshoo, providers of digital marketing solutions, announced an agreement to deliver search and social marketing solutions for enterprise marketers. Under the agreement, Covario will license Kenshoo's digital marketing software to enable scalable online media buying and optimization for paid search and paid social advertising. The two companies will co-develop and integrate a paid and organic search solution.
The integration combines Covario's SEO technologies, including Covario Organic Search Insight and Covario Organic Search Optimizer, with Kenshoo's online campaign management products Kenshoo Enterprise, Kenshoo Local, and Kenshoo Social. The Covario-Kenshoo solution is designed to drive improvements in the performance of search marketers' paid and organic search programs. Covario began rolling out the solution with Kenshoo for a number of existing paid search clients. A prototype for the integrated organic and paid search solution is expected in the months ahead.