Covario, Inc. and Adobe announced plans to integrate SEO data from Covario Organic Search Insight with Adobe SearchCenter+. The integration is designed to help marketers asses the impact of Organic Search rankings on paid-search programs. The companies expect this offer to be available by the beginning of next year.
The integration is being built with Adobe Genesis. SearchCenter+ is Adobe's paid search management solution, part of Adobe Online Marketing Suite, powered by Omniture.
Covario, Inc. is an independent search marketing agency and software solutions provider. In addition to its multimedia and creativity software products, Adobe provides Internet application software development and biddable paid search software.