CoreMedia Extends Integration to the IBM Marketing Cloud

Apr 07, 2016

CoreMedia, a digital experience (DX) company, announced the official validation of its integration with the IBM Marketing Cloud, a cloud-based digital marketing platform that provides email marketing, lead management, and mobile engagement solutions. This integration builds on the capabilities of its existing CoreMedia LiveContext solution, which augments IBM-powered web stores with content and digital asset management capabilities-and extends it to support omni-channel digital marketing.

By extending CoreMedia LiveContext to connect with the IBM Marketing Cloud in addition to IBM WebSphere Commerce, joint customers can easily create personalized email newsletters and targeted landing pages that are integrated with their existing web content, media assets, and e-commerce data - all from a single user interface. This deep integration includes flexible templates, pre-built design elements, and instant previews to improve editorial efficiency and increase the visual impact of omni-channel marketing campaigns. Business users can prepare landing page and email content in CoreMedia Studio and deliver it to the IBM Marketing Cloud with a single click. Additionally, the solution's advanced personalization tools allow business users to access customer data from multiple source and use it to significantly improve the relevance of all targeted communications.