How soon companies can protect digital content is the next big hurdle to overcome in the multi-billion-dollar race to control the living room--even more than licensing the content, according to the newest market report from Digital Tech Consulting.
The market for protecting content--including subscription-, license-, broadcast- and fee-based materials--will more than double to reach $2 billion by 2009. Getting content protection firmly in place is intended to meet consumer and business demand for new forms of packaged digital services and products.
At the same time, Digital Tech reports that the upheaval of distributing content using newer technologies and pipelines, like Internet Protocol and mobile telephony networks, is creating new opportunities for the so-called upstarts who own the infrastructure, especially telecommunications and IT companies. These players may unseat the cable and satellite providers that have dominated the industry because they have controlled access to the content.
The report is intended to provide a view of all interlocking issues, including pricing, emerging technologies, legislative issues, liability concerns, and specific revenue forecasts projected across nine product categories that require copy protection technology. It is also designed to provide detail on the business models of today's top-25 players, including Time Warner, Viacom, Sony, IBM, ContentGuard, Intertrust Technologies Corporation, Macrovision, RealNetworks, Microsoft Media Player, the U.S. Federal Communications Commission, the European Union and World Intellectual Property Organization.