Context Media, Inc., a provider of enterprise content integration (ECI) solutions, has joined IBM's ISV Advantage Initiative, a program designed to provide independent software vendors (ISVs) with technical and marketing support to help meet the information technology needs of the small and medium business (SMB) market. As part of the agreement, Context Media's Interchange Suite for content integration has integrated with IBM's Content Manager Portfolio in an effort to allow SMB customers to more quickly and easily access digital content stored throughout their networks. Context Media's Interchange Suite software is built on an open standards, service-oriented architecture (SOA) model, enabling SMB organizations to integrate multiple content repositories to improve the creation, sharing and distribution of content between customers, prospects and partners.
The IBM Content Manager family includes products that are designed and priced specifically for small and medium businesses. Context Media will also work closely with IBM to expand its visibility in target vertical industries through various co-marketing and sales activities. ISV Advantage is administered by PartnerWorld for Developers, the developer resource for IBM Business Partners. It is a worldwide program designed to help software developers reach broader markets, lower their costs of doing business, and take their products to market faster.