Context Media Announces Media and Entertainment Solution

Apr 20, 2004


Context Media, Inc. has announced the immediate availability of Context Media Interchange Suite Media & Entertainment Edition, the latest version of the company's content integration software solution. The new edition of Interchange Suite includes a number of enhancements that are designed to help marketing, brand creators, and producers at media and entertainment organizations to access and distribute digital assets across divisions, geographies, partners, and customers. IBM WebSphere and DB2 Universal Database power the new solution.

New features available in the Interchange Suite Media & Entertainment Edition include enhanced administration of digital asset integrity and usage across internal and external channels, expanded metadata management capabilities, expanded content presentations, enhanced content notifications and messaging, and extended support for digital repositories from document management, content management, and digital asset management systems.

Context Media's Media & Entertainment Edition of Interchange Suite is built on open Web services standards, enabling media organizations to integrate multiple content repositories to improve the creation, sharing, and distribution of content assets across business units, divisions, geographies, and partners. Combined with IBM's WebSphere and DB2 platforms, the solution is intended to provide organizations with the ability to fully exploit the value of content, create new content combinations, and cross-promote content.