Contently Introduces Contributor Analytics

Nov 19, 2015

Brands need a clear understanding of how content marketing contributors are performing. Without an accurate, holistic view of their performance, it's difficult to connect the right contributors with the right types of projects, and hard to use actual results to guide decisions. Contently recently launched a new page in the Analytics section of its platform highlighting key metrics for all contributors, including the number of people, overall engagement, average time, average finish, and attention time. Brands will see which contributors are resonating best with their audience.

Drilling down further, brands will also be able to see their most- and least-effective stories, as well as a link to a filtered view of the stories page for each contributor. Brands can view performance over their preferred date range, or sort contributors by metrics.