Contentful Unveils Headless CMS Ecommerce Solution

Jul 11, 2019


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Contentful, an enterprise headless CMS provider, announced an agile e-commerce solution designed for enterprises to drive online sales by empowering retailers to more efficiently manage content across multiple channels.

To engage customers with more seamless and localized online shopping experiences, Contentful’s content infrastructure solution for e-commerce gives retailers the ability to update content on all digital platforms at once and to deploy that content at massive, enterprise-grade scale. As a result, retailers can better align content across channels, repurpose existing content to improve its impact and ensure the right message reaches each target audience. 

Agile e-commerce allows retailers to optimize and repurpose their content across multiple channels and enables developers to swiftly integrate their solutions stack with new technology. Achieving digital maturity means understanding that a good e-commerce solution for content doesn’t stand alone — it needs to be supported by a modern stack of integrated solutions, made possible by open APIs.

Contentful’s integration with existing e-commerce tools, including integrations in the works with CommerceTools and Commerce Layer, accelerates the content and development process for both developers and editors. 

With Contentful, brands can build and manage both ongoing and targeted personalized outreach for any seasonal or event-driven campaign, from Black Friday to Superbowl Sunday to Times Square Billboards, and localize this content for markets across the world. Contentful’s Content Delivery API allows editors to update all content through a web app that syncs with any desired platform for consistent, multi-channel campaigns.

Contentful says its customers have already achieved significant success in integrating the headless CMS approach to e-commerce needs. Nordic travel operator TUI saw bounce rates decrease by 31% and mobile conversion increase by 11% when it brought its agile e-commerce content to Contentful. With Contentful, TUI delivers new customer touch points five times faster than when it was using a traditional CMS platform.


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