Content Personalization Startup Rabt Closed Seed Funding Round

Jul 07, 2015

Rabt, a content personalization startup, completed a $325,000 seed funding round, led by Abhi Anuket, founder of the strategic investment company Magnivia Ventures, and his partner Jan Vorstermans of Qunova, an early-stage venture capitalist. Several angel investors from the United States, Europe, and China also participated in this funding round. The investment will be used to scale up the IT infrastructure, to launch new B2B features, and to expand the team.

Industry analysts predict that the over-the-top (OTT) content streaming market will grow from $25 billion to $54 billion worldwide by 2019, with the majority of the revenues coming from North America and Asia-Pacific. Additionally, 64% of the global consumer internet traffic today is generated by video. This percentage is expected to increase to 80% by 2019, according to the Cisco Visual Networking Index.

Since its launch in 2013, Rabt had worked to perfect its proprietary algorithm to suggest relevant video and textual content to consumers based on personal preferences and viewing behavior. The company's rabtPRO technology platform allows content publishers to personalize their content for each individual user across all channels.