Content Marketing Institute (CMI) announced the acquisition of Intelligent Content Conference (ICC), founded by The Rockley Group and co-produced with The Content Wrangler. The Intelligent Content Conference focuses on helping organizations deliver the right content, to the right audience, anywhere, anytime, on any device.
CMI will own both ICC events: Intelligent Content Conference taking place in March 2015, as well as the Intelligent Content Life Sciences & Healthcare event, which just held its first event in May 2014. Both events will take place on the West Coast.
Content Marketing Institute is a global content marketing education and training Organization that teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. The Rockley Group, Inc. (TRG) is a leader in the development and implementation of intelligent content strategies and structured content management solutions. The Content Wrangler is a San Francisco-based international content strategy consultancy that helps organizations deliver the right information, to the right people, at the right time, on the right device, in the right format and language.