Consumers Union (CU), an independent publisher of Consumer Reports magazine and ConsumerReports.org, has purchased Consumerist.com from Gawker Media. The consumer watchdog blog will operate independently of Consumer Reports publications and be the first property housed under a new non-profit entity called Consumer Media LLC. The change in ownership will be in effect as of January 1, 2009. Gawker Media launched Consumerist.com three years ago. Consumer Reports was launched in 1936, and does not accept advertising so as to maintain its independence from the products and services it rates. Starting immediately, Consumerist.com will no longer accept ads.