Connexity, Inc. Launches Enhanced AudienceView

May 17, 2016

Digital marketing company Connexity, Inc. announced the launch of an enhanced AudienceView audience segmentation and analytics platform with new granular audience-based metrics and reporting. AudienceView combines deep online behavior data collected by Hitwise with thousands of survey-based audience attributes from Simmons Research. The result is a comprehensive view of where people go on-line, who they are, and what they like. This enables AudienceView clients to define and then find audiences based on search intent, frequency of action or life stage.

AudienceView, with a panel of nearly 10 million U.S. consumers-including over 3.5 million mobile devices-tracks behavior across 20 million websites and 500 million search terms each month, providing marketers with unparalleled cross-channel insights. By unifying website and search activity across desktop and mobile devices together with purchase behavior and consumer attributes (including demographics, psychographics, media consumption, and brand loyalty), AudienceView delivers both audience insights and competitive intelligence.