Connexity Acquires PriceGrabber

Jun 16, 2015

Marketing services company Connexity Inc. announced that it has acquired PriceGrabber a retail lead-generation platform and network. Together the combined company will be a source of high intent shopping leads. PriceGrabber says its expansive shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of high intent shoppers each month from online shopping destinations such as Yahoo!, and

Retailers will only have to manage a single channel which will both simplify their performance marketing efforts and increase sales. Terms of the acquisition will not be disclosed.