Connatix Announces Launch of Elements, Online Video Platform with Built-in Revenue for Publishers

Jun 25, 2019


Connatix, a next-generation video technology company for publishers, announced the launch of Elements, the first online video platform (OVP) to unify editorial and revenue goals through an integrated technology stack.

With an advanced video player at its core and robust content management tools, Elements was designed to drive revenue with a video-first ad server and in-house exchange. In a real-time environment, Connatix’s proprietary algorithm makes smart decisions through a unified auction to drive the most revenue for the publisher while delivering a flawless video experience. This integrated approach offers built-in monetization, more efficiency and enhanced visibility for publishers.

Elements operates primarily on a revenue-share model with no up-front cost commitment or hosting fees. This pricing model removes the risk publishers often face when it comes to scaling their video content production.

Connatix has completed its beta program with a group of ten publishing partners, and is working to integrate the technology with premier publishers across verticals including Literally Media, Inverse, and Washington Examiner. The end-to-end platform equips publishers with the tools they need to deliver high performing video experiences and scale their content strategy.

From its inception, Connatix’s mission has been to help publishers deliver successful content experiences without compromise. In addition to Elements, its current product suite includes unique video formats such as Stories and Highlights, which allow publishers to aggregate articles and videos from their website and create immersive experiences. The company is also integrating natural language processing into their product suite following the acquisition of Kamidoo earlier this year.


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