Condé Nast Entertainment Partners with Rapt Media

Mar 19, 2015


BEST PRACTICES SERIES

Rapt Media announced an agreement that will enable Condé Nast Entertainment (CNÉ) to enhance both CNÉ's original digital video programming as well as its advertising offerings. CNÉ is a division of Condé Nast focusing on the development, production, and distribution of original television, feature film, and digital video offerings based on the company's iconic media brands.

Together, Rapt Media and CNÉ will create interactive digital video content for CNÉ's premium media brands that aims to increase engagement, but also offers rich analytics. CNÉ will use Rapt Media's interactive video technology platform to create interactive videos for several of CNÉ's digital video series. The series will run on The Scene, a platform devoted to curating and showcasing premium digital-first video content from CNÉ, and traditional and new media companies. Viewers will be able to create their own programming experience and choosing whichever topics or paths they find most interesting.

(raptmedia.com)