Condé Nast launched a private ad exchange in conjunction with Admeld, Inc., a company that provides digital advertising solutions for publishers looking to sell inventory and maximize revenue, according to paidConent. Home to The New Yorker and Wired, among others, the magazine publishing giant is the first major magazine publisher to offer a private exchange to advertisers. Condé Nast's display inventory is not available through public ad networks.
Available only to select advertisers through the end of the year, including Macy's and eBay, inventory from Condé Nast's entire portfolio of brands will be available at the premier of the exchange. CPMs determined by real-time bidding with set the price floors. Condé Nast plans to expand the exchange to additional participants in 2012.