Conchango and Tridion are partnering to provide companies with a solution to manage econtent‚ in order to drive multi-channel commerce. Tridion is a provider of Tridion R5 enterprise content management software, which is designed to help businesses control information from- and across multiple channels. Conchango specializes in retail technology, particularly in combination with a commerce engine. The two companies have already signed their first customer, MFI, and will work together to help businesses manage and re-use content across various customer channels. MFI chose Conchango as its technology partner at an early stage in the project with a brief to plan for, specify, and select the most suitable content management solution. Tridion's solution is intended to eradicate duplication of effort, and allow businesses to manage and control content changes leading to time and cost savings.