Comcast, a broadband Internet provider, and thePlatform for media, inc., a provider of software for rich media content management, publishing, commerce, and reporting, have announced the official launch of The Fan. The Fan is a new online broadband-powered multimedia player that will provide Comcast High-Speed Internet customers a new medium through which they can experience video on Comcast's customer destination site at Comcast.net. The multimedia player developed by Comcast dynamically features content from a variety of providers including entertainment, sports, games, and news information. The Fan facilitates navigation through content genres and allows users to click-and-play, watch, and save video clips. thePlatform developed an integrated software system, which powers The Fan, capable of aggregating and publishing large volumes of content from dozens of content providers and their proprietary technologies.