CloudEngage Introduces ActionPop

Jan 26, 2016


CloudEngage introduced its latest website engagement tool, ActionPop. ActionPop is a form of virtual scratch-card for website visitors. Advanced layering technology allows customers to interact more deeply with promotions on a retail or dealer website by scratching or wiping the promo to reveal a hidden offer or other message. According to the company, because ActionPop requires interaction, customers engage with the content more than a normal promotion, and feel greater ownership of the content. CloudEngage calls this "Compulsion Marketing."

Once an ActionPop is created, CloudEngage partners can then add event triggers such as location, weather, gamification, and more. This means the messaging can be highly personalized, further enhancing conversion rates. In addition to ActionPop, CloudEngage recently announced at the NRF Big Show a number of new enhancements to its localization platform, including a simplified content editor, asset management tools, and streamlined workflow.