Clicksco Launches Carbon, Audience Management Platform

Feb 22, 2018

Clicksco has launched in beta, allowing publishers to use their audience data for better personalization and greater revenue. Carbon by Clicksco is a SaaS tool, providing actionable audience insights and more profitable data management for advertisers, publishers, and platforms. Built natively on Clicksco’s own data lake and data management platform (DMP) of over 1 billion customer profiles, the cloud-based dashboard uses machine learning (ML) to better understand the needs, behaviors, and intent of consumers from acquisition, through to engagement and conversion, to deliver more personalized online experiences and more profitable audience data monetization.

With the ability to visualize, segment, and monetize data, publishers can also use Carbon to unveil new growth areas and uncover wider consumer interest trends. To aid campaign roll-outs, data from Carbon can be integrated into any demand-side platform (DSP) or DMP through an advanced integration and partnership with Nielsen. Audience data is collected, managed, and leveraged at macro level, individual customer level, or uniquely, alongside Clicksco’s 1 billion-plus rich customer profiles.

Ahead of the EU's pending General Data Protection Regulation (GDPR), Clicksco, which is certified to ISO 27001 and ISO 9001, has developed Carbon to ensure data is fully compliant and offers a streamlined onboarding process.