Clicksco Joins NVIDIA’S Inception Program to Further AI Focus

May 03, 2018

International one-to-one marketing specialist, Clicksco Group, has joined the NVIDIA Inception program to further the capabilities of its Carbon by Clicksco technology. Launched earlier this year, Carbon – an audience management platform – allows agencies, advertisers, and publishers to collect and leverage their customer data to enable better, personalized online experiences and audience data monetization.

NVIDIA’s Inception program is a virtual accelerator, designed to nurture startups revolutionizing industries with advancements in artificial intelligence (AI) and data sciences. As a member of the program, Clicksco aims to position its technology at the forefront of digital innovation, by utilizing developments in deep learning.

Inception helps startups during critical stages of product development, prototyping and deployment. Every Inception member gets a custom set of ongoing benefits, from hardware grants and marketing support to training with deep learning experts.

Deep learning is a form of machine learning based on neural networks, which are themselves inspired by communication processes in the brain, for example through multiple layers of neurons. Information is passed between the layers allowing each one to refine the output of the previous layer, with higher layers able to form a more sophisticated output.

The martech agency’s involvement with NVIDIA follows last year’s launch of its unique Knowledge Transfer Partnership (KTP), blending Clicksco’s big data and digital expertise with the statistical knowledge of Durham University.