Clickky Launches a Monthly CPI Index

Jul 14, 2016

Clickky, a mobile monetization platform, has launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising campaign data, the Index is a monthly market analysis that shows the demand dynamics for different countries.

The Index is calculated for different countries, two OSes (iOS, Android), non-incent traffic and multiple app categories. The analysis shows market statistics and exactly how much advertisers will pay for their installs. This includes the average CPI by country, by verticals within different countries and by OS.

The Clickky CPI Index June '16 is already available. The June 2016 overview shows accumulated data from 186,187 Android and 29,936 iOS ad campaigns.