Clearspring Technologies, Inc., a content distributor, has acquired social data tool XGraph, Inc. The amount of the deal was undisclosed, but it involved equity as well as cash.
Clearspring provides content and analysis of content and advertising that are distributed through social media tools and apps. Clearspring's AddThis tool is available on more than 9 million websites globally; it lets users to share content through more than 300 different social networks in 70 languages.
XGraph is a data science company focused on modeling and monetizing the web-wide social graph. XGraph provides Connected Audience Marketing solutions that are designed to identify and target audiences who share similar lifestyles, values, and purchasing habits.