Clarifai and RichRelevance Team Up to Enhance Experience Personalization with Visual AI

Nov 06, 2018


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Clarifai, a visual recognition AI company, and RichRelevance, a provider of experience personalization, announced a strategic alliance to extend RichRelevance’s Xen AI with Clarifai’s visual AI models to deliver a comprehensive, full-spectrum suite of AI personalization strategies. Now available to retailers and brands, the joint solution enables digital leaders to tap into deep learning and visual AI to deliver new, innovative digital shopping experiences that incorporate visual inputs and concepts to drive engagement and revenue growth.  

According to a recent Gartner study, 30% of digital commerce revenue growth will be attributable to artificial intelligence technologies by 2020. With the growing demand for breakthrough technology solutions to improve the shopping experience, the alliance brings together two leading AI innovators to create new opportunities for retail and beyond. Clarifai’s visual AI provides deep insights into the visual similarity of products in a catalog. These algorithms and insights will be available to RichRelevance Xen AI customers to enable real-time personalization strategies based on image similarity and visual concepts, blending with each customer’s history, preferences, context and real-time behavior. 


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