Clarabridge Augments Data Mining with Kapow’s Web Technology

Jan 29, 2010

Clarabridge announced the establishment of a partnership with web data services developer Kapow Technologies that will incorporate elements of Kapow's product offerings into Clarabridge's Content Mining Platform. Under the terms of the partnership, Clarabridge will resell Kapow's Web Data Service through its Clarabridge VOC solution and will handle sales and marketing efforts for the combined offering. Clarabridge stated that the inclusion of Kapow's technology will give its customers deeper insight into their brands and tap into a wider range of content sources.

Clarabridge provides brand-oriented monitoring of numerous social media services and other forms of online discussion, allowing companies to analyze customer sentiment and impact in real time to derive useful market knowledge, improve customer care, and handle risk management and quality assurance.