Cintell and Bombora Partner to Create Intent Data Infused SmartPersonas

Feb 25, 2016

SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, a provider of intent and demographic data for Business-to-Business (B2B) marketers. Bombora's intent data insights are now immediately available within Cintell's SmartPersona Customer Intelligence Platform, arming marketers with key topics of interest across industries for each of its buyer personas.

According to B2B sales and marketing analyst firm, SiriusDecisions, the top challenge for B2B marketers when creating buyer-centric content is a lack of persona-based insights. The Bombora Cintell partnership solves this problem for content marketing teams by identifying the most relevant business topics for a given persona segment based on industry-level intent.

Bombora says its co-op of premium publishers monitors approximately 9.3 billion monthly interactions across 1.2 million companies on 2,500 topics. These insights are available within each Cintell SmartPersona giving users access to an unprecedented collection of intent data to understand the most critical, top-of-mind issues for their audiences.

In a recent industry benchmark study conducted by Cintell, companies who exceeded lead and revenue goals were found to be nearly twice as likely to include content topic preferences in their personas than companies who missed lead and revenue goals.