Chrysler Group has recently deployed a technology infrastructure based on Artesia Technologies' TEAMS product in an effort to facilitate the storage and management of its company's rich media and brand content. This "Accelerated Digital Asset Management" system, or ADAM as it is called, is designed to allow easy but secure access to all the various types of unstructured content and information--video, graphics, photography, text, and other file types--to be housed in a common system. ADAM enables relevant internal and external groups to streamline online processes and reduce costs associated with the production and re-use of this digital content. The ADAM system works with any digital file including still images, rich media, video, and audio files. Once a file is entered into the ADAM system the content is automatically indexed for search and retrieval purposes. ADAM is based on the TEAMS enterprise digital asset management system from Artesia Technologies. Artesia's core product, TEAMS, is intended to enable organizations to capture, manage, and dynamically re-express valuable rich-media assets and leverage them for new business opportunities. In addition, TEAMS is built using open standards technology making it easier to connect and work with other enterprise software.