Choozle Launches Account Based Targeting Tools

Mar 15, 2016

Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, announced the launch of Account Based targeting tools which includes CRM matching capabilities and IP addresses targeting. As the newest integrations to Choozle's platform, CRM matching and IP address targeting will enhance and simplify the audience targeting process for programmatic digital advertising campaigns.

Choozle developed CRM matching as an automated feature that will allow clients to onboard any Customer Relationship Management (CRM) file directly into the platform to provide audience insights and targetable consumer profiles on both desktop and mobile. The CRM matching and audience targeting solutions empower advertisers to leverage their first party data assets to discover and build high-value target audiences applied toward digital advertising campaigns. Advertisers will be able to utilize Choozle's in-dashboard reporting to maximize content exposure to select audiences throughout multi-channel programmatic ad campaigns.

Choozle says IP address targeting empowers hyper-specific location targeting capabilities. By matching a customer's IP address with her physical address, Choozle enables highly targeted digital display and video ads to individual buildings using the IP address as the entry point. Without having to use cookies, this type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data.