Centro Automates Political Ad-Buying At Scale On Brand-Safe News And Information Sites

Mar 22, 2016


Centro, a provider of enterprise-class software for digital advertising, announced capabilities for political ad-buyers to automate how they reach U.S. voters at scale on brand-safe publishers. Within the Centro Brand Exchange, an invite-only ad marketplace of premium journalistic sites, marketing teams for political campaigns of all sizes can reach liberal, conservative, and political enthusiast audiences across curated publishers. Centro also protects publishers by screening advertisers before they are allowed to serve ads; implementing advertiser block lists; and reviewing creative to ensure it complies with the standards of the publisher.

Centro simplifies the heavy lifting for advertisers and publishers when creating private ad auctions or inventory packages for political marketing. Centro's ad-buying solution offers:

  • Access to voters in high-value, battleground states such as Florida, New Hampshire, Ohio and more - reaching local audiences or audiences that read content specific to a state for gubernatorial and senate races
  • Inventory on select sites from top-25 U.S. market newspaper, television and radio companies such as Cox Media Group, E.W. Scripps and more
  • Inventory on dozens of political thought leadership outlets including the National Review and Talking Points Memo
  • Priority inventory access and customization to target voters based on marketers' first-party data and other KPIs
  • Available through every major ad-buying platform with Deal IDs or through Centro directly
  • Seamless integration with third-party political data from Axciom, DataLogix, eXelate, Neustar and more for marketers who don't normally use digital ad-buying platforms

The Centro Brand Exchange uses strict quality criteria to assemble inventory from 2,000 top-notch publishers. These include sites of major newspapers, magazines, television stations, radio stations, news and information publishers, and more.

(centro.net)