Centro Announces Private Marketplace Directory

Jun 01, 2017


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Centro, a provider of enterprise-class software for digital advertising, announced the creation of a private marketplace (PMP) directory curated with 1,000+ deals from 150+ publishers. Available through Centro DSP, a top demand-side platform according to software ratings site G2 Crowd, the PMP library consists of deals from publishers such as Conde Nast, Wall Street Journal, and many more.

Advertisers can also store unique PMPs they’ve curated with publishers on their own, or unique deals Centro has negotiated on their behalf. In the past three months, Centro DSP clients have run more than 2,000 campaigns with PMP deals. By streamlining the process to discover and utilize private marketplaces sourced from quality publishers, Centro aims to increase trust and communication in programmatic advertising.

Centro vets both publishers and advertisers in its system. Buyers can add PMP deals for campaigns through a few clicks. Additional features include:

  • ‘Platform Deals’ – access to 1,000+ Centro-negotiated deals and available to all its DSP users exclusively
  • White glove service – custom PMP deals arranged by Centro’s team at the request of the user
  • Management platform to store custom PMP deals the user privately negotiated
  • Centro’s direct relationship with publishers streamlines negotiations and troubleshooting
  • Fixed price deals to give marketers a first-look at inventory
  • Unique PMP deals with inventory rarely available in open RTB or that sell out quickly, such as deals specialized for header-bidding, viewability, connected TV, digital video, and more
  • Search and discovery tool to learn about appropriate PMPs for campaigns based on chosen parameters such as format, device types, category, exchange sources and more
  • Plan and forecast by viewing availability and deal supply; gives directional insight on any PMP’s available inventory
  • Easy deal management in one centralized location by accessing private deals within Centro DSP and using them for campaigns — all through the same dashboard

One of the industry’s most accessible programmatic ad platforms, Centro DSP provides advertisers with capabilities to engage consumers on every media channel, ad format, and device type. Centro DSP is also available as an integrated tool in Centro Platform, a media-buying software solution. Agencies that use the combined platform can access open exchanges, PMPs, and publishers directly with unified reporting on campaigns for performance comparison.

(centro.net)