Keeping up with new startups is almost impossible. While we sleep tonight, there are thousands of caffeine-infused individuals hammering away on keyboards creating the next great thing. With a polished slide deck, a few thousand loyal alpha users, and a code repository secret sauce, anyone can take his or her idea from stealth mode to global success overnight. And while some of the companies mentioned in this article will go on to success, others will fall by the wayside, burning through cash and users similar to a summer camp bonfire. The interesting threads to follow through these few successes and myriad failures are the trends that add value to the end user. And the current crop of products and services being launched offers a great list of features to keep our eyes on.