CPAlead launched The SpotLight Tool, designed to provide content owners with a digital monetization solution that aggregates existing monetization methods into one tool. Content owners can combine cost-per-click, cost-per-mille, cost-per-action, and cost-per-view models without charging users directly.
The SpotLight Tool places a customizable virtual spotlight on the ad. Users can choose to interact or bypass ads until they reach the content of their choice. The publisher can design advertisements to target users as well as determine how many ads will appear and the type of advertisement.
CPAlead provides publishers and advertisers with online marketing solutions.