CNN is expected to purchase Mashable -- the title digital culture, social media, and technology blog from Mashable, Inc. -- for $200 million, according to Reuters blogger Felix Salmon, reported by CNET.com, part of CBS Interactive. Salmon, who is attending this week's South by Southwest Interactive festival and conference in Austin, Texas, said that "a little bird" told him that CNN will announce the deal on Tuesday, March 13.
The New York Times confirmed the existence of the talks but quoted sources saying that the negotiations are not complete. Mashable was founded by Pete Cashmore in July 2005. The site draws about 20 million unique visitors each month.